Vallant's Day

Vallant's Day is a holiday celebrated throughout Azeroth that promotes love and courtship. Falling on February 14th of each year, participants are encouraged to wear red and give gifts of affection to those they hold dear in their hearts.

History
Vallant's Day was established by Emperor Vallant Arentin II of the Arathorian Empire in celebration of his marriage to a lady of present-day Stormwind that ended hostilities between the native human tribes and Arathor. Mandating that all celebrate love, courtship and gift-giving, Vallant himself gifted thirty horses to the father of his new bride.

The holiday was soon adapted in varied forms by the dwarves and high elves of the Eastern Kingdoms. Despite the collapse of the Empire and the wars that followed with its former provinces, many factions in Azeroth kept the holiday for the spiritual reprieve and economic stimulus that it offered.

Today, a majority of the month of February has been dedicated to the festivities of love and courtship sparked by Vallant's Day. The Crown Chemical Company has taken advantage of such, selling chocolates, perfumes and other gifts to the peoples of Azeroth - both Alliance and Horde.