Lure'mil Clan
When a Lure'mil completes their rite of passage, their crossed blades are depicted piercing the skull of a Troll.


IconSmall High Elf Female.gif Isira Lure'mil




Quel'Danil Lodge, Hinterlands


Grand Alliance Icon.png Grand Alliance
Lordaeron Icon.png Alliance of Lordaeron (Formerly)
Icon of Blood.png Kingdom of Quel'thalas (Formerly)



"Enemies are made for life. Never forget your hatreds, or you will be reminded. Never forgive their crimes, or they will betray your trust. Their only payment may come in blood."
- Excerpt from the Lure'mil Creed

The Lure'mil Clan, formerly named Allure'millen, is a High Elf family primarily based in the Hinterlands. They are known for their bloodlust in war and their penchant for developing and never releasing vendettas. The clan's symbol is a troll skull with two crossed daggers driven through it, though the skull in question has changed several times.

Lure'mils, like all High Elves, have their roots in the ancient Highborne, though they have changed drastically to a much more rustic culture that prizes family and loved ones and the celebration of war over magic and nobility, often at home in forests and the wilds. With such a warmongering culture against the Trolls of the Eastern Kingdoms, the Lure'mils have long been fervent allies of every iteration of the Alliance.


Like all Thalassian elves, the Lure'mils began among the Highborne. They were not known by this name then; they were instead known by the name "Allure'millen", derived from the phrase, "Allure of the Millennium". The Highborne Allure'millens were devoted followers to Queen Azshara, even as she led them into the catastrophic War of the Ancients. They were initially strong supporters of the Queen, but her acts of wrongdoing culminated in the greatest crime against the family: the curse of Asaesisilae.

The newly created Satyr had a husband and a son, Galadean and Galaelas respectively. Galadean was furious at his wife's misshapen form, finally waking from their servitude to Azshara and vowing to claim revenge. Though such revenge was impossible to attain, his vendetta became his legacy, one that was passed on to his son, and his descendants to come after. Thus began what would become the Lure'mils' great value upon vendettas and old hatreds. Though the family has never been able to resume the conflict against Azshara, it is considered to be a prestigious honor if one may finally do the deed.

The War of the Satyr divided the Allure'millens once more as they found a personal stake in the conflict. Galadean wanted more than to punish the Satyr who followed Azshara and Xavius into betrayal - they wanted to save the one lost to them. Asaesisilae was among the Satyrs' number, and she still yearned for her family to join her in her curse. The result was a bitter conflict among the family in the midst of the war, only abruptly ended with the inception of the Worgen effectively crushing any hope of a Satyr victory. Asaesisilae was lost to the family once again.

After the war, the Allure'millens dedicated themselves to finding their lost matron, but dissent ate away at patience, and the Highborne's protests ultimately earned their exile to the east. The Allure'millens followed, journeying to help found Quel'thalas. In the journeys through the east, the name had evolved, shortening over time to become simpler, no longer reflecting their grand self-image. They became the Lure'mils.

In the early conflicts with the Amani Tribe, the Lure'mils found no tolerance for their new foes, and fought bitterly against them. They traveled in their own personal conquest, becoming a more nomadic family that relished the opportunity to make war upon their foes. Many old traditions were discarded, and new ones evolved in their place, or were even adopted. The haughty Highborne ways gradually died out, settling upon a simpler life that made the wilds their home. Galadean's legacy of hate persisted, however, and developed into a new vendetta for all trolls, a hatred that blossomed primarily during the Troll Wars.

After the Wars, the Lure'mils remained mostly nomadic, until roughly forty years before the Dark Portal's opening, when Larenthar and Valanzara gave birth to a daughter. During the final hours of Valanzara's pregnancy, they had taken up shelter within the local Quel'Danil Lodge to facilitate the birth of their child. The child, named Isira, was born in the Lodge, and such a place comforted the family, and convinced them to stay.

The family as a whole soon migrated to the Hinterlands, reuniting under the comfort of their fellow kin. They were satisfied not only to be among fellow elves, who shared their simple lifestyle, but also to find the abundance of trolls in the uncharted wilds. Witherbark, Vilebranch, and Revantusk inhabited the Hinterlands, an invitation for war.

The Lure'mils continued to travel frequently, but never ventured far beyond their favored lands, not even returning to Quel'thalas. Only during the Second War did the Lure'mils truly return to their birthplace. While their daughter, Isira, stayed behind in the Hinterlands, Larenthar and Valanzara returned to the north to battle the Orcish Horde. They ultimately perished in battle during the Battle of Eversong, leaving Isira to fend for herself as the last of the Lure'mil line.

Throughout the history of Azeroth, the Lure'mil family has primarily involved itself in the following conflicts:


As a family, Lure'mils are actually rather simple in their traditions. As they rarely ever confine themselves to one home, they travel often and tend to share their history to their children through spoken stories and song. Such stories often serve to immortalize their idols and heroes in legend, while demonizing their foes.

With the family crest being a troll skull with two crossed blades driven through it, oftentimes young Lure'mils will have their crest be a crossed pair of daggers, yet to be bloodied. Once the child has killed their appointed share of hated enemies - typically between fifty to a hundred - they will have bloodied their blades, and they are permitted to don their full insignia. When a Lure'mil commits an act of dishonor, such as desertion from battle, they may feel unworthy of their crest and seek to redeem themselves by once again bloodying their blades according to the number they slew once before.

Like the Farstriders, Lure'mils tend to claim grisly trophies from their defeated foes. Oftentimes this will include hair, body parts, even skin from a flayed body or a decapitated head. As proud warriors they would also frequently carry battle standards into war, pennants that displayed their allegiance for all to behold.

Contary to their defining aspects of strength from their hatreds, Lure'mils have a peaceful streak as well, loving their young unconditionally, watching over their children as they grow to carry on the warrior tradition of their line. They are fervently devoted to the protection of family, and are sometimes known to adopt elven youths from the field of battle. Lure'mils are raised with a love for story and song, as both are significant in their spoken history, and are known to greatly appreciate music.

The Melody of War

Traditionally, Lure'mils sing a familial song in preparation for impending battle. The lyrics are as follows:


Ormeme’o, Ann’da,
O sinn datad zaram
Odash ni ruin,
Odash a reashus.

Doalar’o mashal
Dur thoiel haran.
Rosh o’phoisham
Reantheb datad zaram.
Sinn d’ruin,
Lo datad dore.

Odash rel menonum,
Odash rel reashus.
Doalar rel sanwy
Dur alzaash haran.


Watch me, Father
I’ll bloody my blade.
Make it red,
Make you proud.

Send me back
For another hundred.
If I die
Take my blade,
Bloody and red,
To my child.

Make them dream,
Make them proud.
Send them out
For their hundred.

The song refers to the family's tradition of bloodying one's blades to honor the family name and find pride through one's parents, after which they eagerly venture forth into war once again. Typically if a Lure'mil falls in battle, the story of their battle, and even their weapon, is brought to their children to inspire them and prepare them for their future.


The Lure'mils are known for their excessive fixation upon old grudges and never forgiving their oldest enemies. Some believe this stems from the family's personal traditions, though others have suggested this unusual and crippling fixation on hate could stem from a curse upon their bloodline or even something in their heritage. Most choose to believe this is simply how Lure'mils are raised.

Two of the most predominant enemies of the family are Queen Azshara and all Troll kind. These hatreds are often interpreted in different fashion but typically rely upon a "guilt by association" judgment. A troll can commit no crimes in their life, and still be sentenced to death in the eyes of the Lure'mils.

Hatred of the Self

There are some Lure'mils who believe the greatest source of strength is not in hate alone, but self-loathing. Discovering an irrefutable and immovable aspect of oneself that is utterly loathed is a source of enlightenment for some Lure'mils. They believe that when one cannot live for themselves, they live instead for war and the opportunity to act on that hatred, in essence converting them into a soldier who craves only carnage.

The most common source of self-loathing stems from the revelation that elves, as a species, are the descendants of trolls. As such, this piece of history is often omitted and instead left for Lure'mils youths to discover in their own time, to hate on their own. Others may find this self-loathing through transformation, as elves are a remarkably malleable species. Being transformed beyond one's original form - such as Void Elves - is a possible route, if one condemns it yet is subject to it.

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